Radio

Infarmasa

Project details

Pharmaceutical Manufacturer

Infarmasa

Copywriter

Samantha Sekellick

Category

Radio

The Client

Corporacion Infarmasa S.A.C. was founded in 1961 and has been recognized in the Peruvian pharmaceutical industry for more than 50 years. It was born after the strategic alliance of two large pharmaceutical companies in Peru: Instituto Sanitasand Laboratorios Magma. The company markets its pharmaceutical products in Peru through Quimica Suiza and Representaciones Deco and in international markets, including Ecuador, Venezuela, Chile, and the United States.

The Project

This is a song I wrote based on the popular song “Color Esperanza” by Diego Torres for the end-of-the-year company party. I modified the lyrics to reinforce the values and philosophy of the company, as well as the theme of the party which was “Energy Infarmasa”.

We hired a professional singer and audio editor to replicate the background music and imitate the original singer’s style.

 

Lyrics in Spanish

Sé, que hay energía en este lugar
que con valores podemos actuar
y así crear
un gran lugar en donde estar

Sé, que todos juntos lo podemos lograr
nuestra energía nos va a recargar
para ganar
los valores hay que practicar

Con buen liderazgo y empoderamiento
brindando al cliente el mejor servicio
con gran energía color Infarmasa
todos crearemos un lugar mejor

Con creatividad y gran compromiso
comunicando nuestras ideas
con gran energía color Infarmasa
todos alcanzaremos las metas de hoy

Es, mejor tratar que nunca intentar
mejor actuar y no solo soñar
siempre luchar
y los valores emplear

Sé, que a donde queira tu puedes llegar
que en Infarmasa lo vas a lograr
no dudes más
con los valores ganarás

Con buen liderazgo y empoderamiento
brindando al cliente el mejor servicio
con gran energía color Infarmasa
todos crearemos un lugar mejor

Con creatividad y gran compromiso
comunicando nuestras ideas
con gran energía color Infarmasa
todos alcanzaremos las metas de hoy

English Translation

I know, there’s energy in this place
that with values ​​we can act
and so create
a great place to be

I know that all together we can achieve it
our energy will recharge us
to win
values ​​must be practiced

With good leadership and empowerment
providing the best customer service
with great energy color Infarmasa
we will all create a better place

With creativity and great commitment
communicating our ideas
with great energy color Infarmasa
we will all reach today’s goals
It’s better to try than never try

Better to act and not just dream
always fight
and the values ​​employ

I know that wherever you want you can go
that in Infarmasa you will achieve it
don’t hesitate anymore
with the values ​​you will win

With good leadership and empowerment
providing the best customer service
with great energy color Infarmasa
we will all create a better place

With creativity and great commitment
communicating our ideas
with great energy color Infarmasa
we will all reach today’s goals

The Event

Below is the post-event poster that summarizes the concept. The event was called “Energy in Action” and the core of the program (which I also scripted) was to reinforce the company values: Customer Service, Empowerment, Leadership, Communication, Commitment, and Creativity.

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