Cases, Copywriting, Events, Internal Communications
Osinergmin is the Supervisor Organism of Investments in Energy and Mining in Peru, a public institution in charge of regulating and supervising that companies in the industries of electricity, hydrocarbons, and mining comply with legal regulations.
To launch an internal communications campaign to promote the company values and improve the culture.
The values in any company are “The Force” that drives employees to perform as well as they can. Therefore, we chose “The Return of the Forces” as our leading concept and theme for our campaign. I changed the idea of “The Force” to “The Forces,” referencing the values we wanted to promote.
We sent digital invitations, and I created a teaser poster to generate intrigue about the event.
Copy: The bright side of the forces is in danger.
The power to return them to balance is in us, and only together can we accomplish that. The Return of the Forces. Osinergmin
We started by designing how the stage would look and creating the following three-dimensional views of the location.
Inspired by The Little Prince and Star Wars stories, I scripted and directed a sketch in which a young padawan visits four different planets in search of the forces (values). Each planet, representing a specific value, teaches the young padawan an essential lesson by requiring him to apply the assigned value.
At the end of the sketch, the padawan and his friends unveiled the vision and mission of the company. A banner on each side of the stage rolled down to reinforce the message visually.
When the performance finished, we invited all the employees to participate in a symbolic activity of commitment to the company values. We gave them a token in which they signed their names and hung on a ceiling mobile. We installed this decorative item in their offices as a reminder of their commitment.
Part of the campaign was to create marketing materials that would introduce the vision, mission, and values of Osingerming to the employees. I led the development of the graphic mark below, which served as a core visual element for the rest of the materials.
The pieces created for this campaign were: