Project details
Category
Copywriting, Internal Communications
The Client
Profuturo AFP was founded in 1993 to manage investment funds and their corresponding portfolio, in order to offer beneficial retirement alternatives to Peruvians through a total quality service, providing permanent information and top-level advice.
With 30 years of experience managing pension funds and providing an excellent service, today Profuturo is already reflected in more than 1.7 million affiliates.
The Challenge
To communicate the philosophy of the company to its employees.
The Solution
We designed an internal communications campaigned based on a mix of graphic pieces and merchandising.
Graphic Pieces
PHILOSOPHY FOLDER: Letter, Philosophy Card, Pyramid of Total Service
MOUSEPAD AND BROCHURE: “Living our Vision”
STICKER FOR BATHROOM MIRRORS: “I put myself in the place of the other person to understand their point of view.”