My philosophy

I have always been passionate about teaching, graphic design, communications, advertising, and psychology; and I bring that passion into the classroom by encouraging my students to learn each step of the creative process while keeping in mind the bigger picture. I advocate for a multidisciplinary approach by combining my knowledge and experience in different areas, and applying them to every project. My students benefit from my approach by not only having the opportunity to work on projects that enhance specific design and technical skills, but also develop problem solving skills, all in alignment with current market requirements. This gives them the best tools to be successful in their future endeavors.

How it all began 

It all started back in 2010, when I was a creative copywriter specialized in corporate event planning and internal communication campaigns. I was eager to share my experience in the industry, so I started teaching corporate event planning classes within the communications faculty of a well-known technical institute in Lima, Peru. I used what I had learned and the struggles I experienced to help redesign the syllabus for the class, including new materials and resources from my own portfolio combined with text books I found around the world. The results: a journey through all the aspects of corporate event planning, from conception to delivery. If you want to take a look at my syllabus, click here.

My students benefited not only from my accumulated knowledge recorded visually on my powerpoint slides, but from real life exercises with local production companies that I coordinated. They got paid for their work, and some of my students were directly hired. I was immensely proud of all of them.

I remember at one of my first classes, one student told me he wasn’t interested in corporate event planning at all. He ended being one of my best students, leading the communication campaign for the faculty’s yearly awards ceremony; and 8 years later, he has carried out several roles as event producer.

These days

Recently, I was able to go back to the classrooms and landed a job as a Adobe Creative Suite Instructor with Future Media Concepts, a Certified Adobe Center in Washington DC. This time, I had students from all ages who were eager to learn Photoshop, Illustrator, InDesign, Premiere Pro and WordPress. Using the “Classroom in a Book” series, and other materials for the advanced classes,  I was able to walked them through the main principles of design and guide them through the tools successfully.

At the same time, I use my teaching skills to help clients learn to use their WordPress sites and maintain their own website. They learn from me, and I from them.